Helping customers narrow the choice
Mavelle is a natural skincare and haircare brand. An UX audit based on Hotjar data and interviews revealed that customers struggled to find products suited to their needs. The existing store also had a generic layout and a visual identity that didn't reflect the brand's focus on natural ingredients.
A new identity and a clearer shop structure
I redesigned the visual identity and reorganised the shop around the product range. I also designed a smart filter to help customers narrow their choices by skin or hair type and understand the benefits of each option.
Helping customers make informed decisions
Choosing skincare products online isn't always straightforward. Customers need to know what's inside a product, what it's good for and whether it's right for them.
I redesigned the product page to make benefits, ingredients and reviews easier to find, with related products and articles for those who wanted to learn more.
Making the shopping experience work on mobile
The previous store wasn't optimized for mobile, making it difficult to browse products and complete a purchase.
I redesigned the key shopping flows for smaller screens, including navigation, product pages and the cart, while keeping the experience consistent with the desktop version.
