The Challenge
The company was founded out of a passion to effective and natural ingredients provided by mother nature. As it turned out, the prior visual identity did not express these values. Also, the previous shop layout was rather generic and lacked creativity, resulting in poor sales results. The customers felt confused which products were best for their skin or hair type, from the wide range of available products.
The Solution
To solve the above issues, I created a new brand identity, that emphasizes, craftsmanship, natural ingredients and a genuine love for the process. In addition, the product list and shop layout is now much more structured. To solve the client's confusion and improve sales, I designed a simple personalization tool, that helps customers easily identify the best products for their skin/hair, explaining benefits of each selection at the same time.
